Jim Lecinski is an executive marketing advisor sought after for his expertise in helping brands navigate the challenges of the new digital reality. He has more than twenty-five years experience working with the world's top marketers, including ten plus years at Google, where he is currently Vice President, US Sales & Service. Prior to Google, Jim held leadership positions at noted advertising agencies DDB, marchFirst, Young & Rubicam, and Euro RSCG (Havas). Jim is a frequent keynote speaker at industry events and conferences including the Association of National Advertisers, the American Marketing Association and the Business Marketing Association on topics such as “Winning in the New Normal: The Five Key Questions Marketers Should Be Asking Now.” His talks led to the publication of "Winning the Zero Moment of Truth" (“ZMOT”), a book about the new digital marketing model which has been read by over 300,000 marketers worldwide and featured in the New York Times and Advertising Age. A passionate marketing educator, Jim is an Adjunct Lecturer in Marketing at Northwestern’s Medill Graduate School and at Notre Dame’s Executive MBA program; and is Visiting Executive Lecturer in the Darden Graduate School of Business Administration at the University of Virginia. He also serves on the advisory boards of Northwestern University’s Spiegel Research Center; the Wharton School’s Future of Advertising program; and the University of Notre Dame’s Marketing Executives group. Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame. In his spare time Jim is an aficionado of vintage jazz which he plays and collects.